EcoG
Catalyzing Charging Infrastructure
THE CHALLENGE
Previously, EcoG was just another face in the crowd, with a brand identity that scarcely stood out from its competitors. The challenge extended beyond refining its image. It was about completely differentiating EcoG while maintaining the integrity of its technology and doubling down on the sustainability mission.
THE IDENTITY
EcoG’s rebrand introduces the “Magical Puzzle Piece” as a central motif, cleverly encapsulating their integral role in the electric vehicle charging market. This concept is brought to life through striking 3D renders that visualize how seamlessly EcoG integrates into the larger ecosystem, symbolizing connectivity and innovation. A vibrant neon yellow dramatically energizes the brand’s palette, distinguishing EcoG with a fresh, contemporary look.
THE OUTCOME
With its revitalized identity, EcoG has successfully repositioned itself in a competitive marketplace. The new branding is not merely cosmetic but a strategic overhaul that boosts visibility and solidifies its status as a leader in sustainable technology. This brand is as effective in its performance as it is enchanting in its appearance—emphasizing that sometimes, the magic truly lies in the engineering. A huge thanks to the EcoG team, especially Mirjam, Veronika, Yunzhi, Joerg, Johannes, and Sebi, for their dedication and collaboration.
Curious?
Let’s start working together! Reach out to hello@phoenixbrands.co for more information.
